EVALUATING THE IMPACT OF ADOPTING A GERMAN SOFTWARE FRANCHISE IN Dissertation

EVALUATING THE IMPACT OF ADOPTING A GERMAN SOFTWARE FRANCHISE IN BULGARIA A case study of ALLSAT - Dissertation Example CHAPTER III - RESEARCH METHODOLOGY Research Philosophy Research philosophy is the conviction concerning the approach to collect, analyse and use data for a particular subject of concern (H. J. Rubin and I. S. Rubin, 2012; Abbott, 2010; Blaxter, Hughe and Tight, 2006). There are two major research philosophies namely positivism and interpretivism. Positivism philosophy is regarded as the philosophy of research preferring scientific methods of research. On the other hand interpretivism is considered as anti-positivism and hence they do not believe in scientific research. According to Tobin and Joseph (2006) and Mukherji and Albon, 2009; Ashwin, 2011) the researchers believing in the philosophy of positivism also believes that the reality in which everything exists is stable in nature and it can be articulated from an objective point of view (Guba and Lincoln, 2005; City University of Hong Kong, 2011). A researcher believing in positivism philosophy believes that it is sensible to colle cting statistical information and thus considers quantitative methodology. On the other hand, according to Hinkel (2005) a researcher who believes in interpretivism philosophy or phenomenological philosophy deems that the behaviour of the human being is the outcome of their perception about the circumstances (Saunders, Lewis and Thornhill, 2009; Wimmer & Dominick, 2011). Interpretivism encompasses a number of specific and focused movements which facilitates a detailed study since the collection of data moves beyond the predetermined categories that are present in deductive research approach (Cooper, 2012, p. 17). For this method of research a strong insight and potential to reflection is necessary for curving out important patterns of information from â€Å"a body of observations† (Babbie, 2010, p. 51). An interpretivist tries to gain in-depth insights interpretation and perception about the people and how they see the world around us. They believe that instead of collecting statistical information about the subject of concern, it is judicious to collect in-depth views of the participants. As a result of that, researchers who believe in interpretivism philosophy consider qualitative research to address the area of concern. This study is aimed to evaluate the impact of adopting a German software franchise in Bulgaria and thus it requires collection of qualitative data, hence interpretivism philosophy is appropriate for the study. Research Approach Generally two methods are used for conducting the research and establish the reasoning behind why such approach of research has been adopted. These two approaches of research are the inductive approach and the deductive approach. These two research paradigms follow two different approaches towards research and several researchers have discussed these approaches in light of different perspectives (Hussey and Hussey, 1997; Bryman and Bell, 2007; Ghauri and Gronhaug, 2010; Saunders, Lewis and Thornhill, 2009). Ded uctive Research Deductive research refers to an approach to research in which the researcher chooses a theoretical assumption to test it through the process of research and establish its validity. The researcher begins her task by studying the theory. Then she generates a hypothesis